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Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?
It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective as it used to be.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.
Enter digital marketing — in other words, any form of marketing that exists online.
Search Engine Optimization is one of the hottest digital marketing methods in 2019. With SEO, your site will climb the page rank of Google by using specialized tecniques such as site structure and the use of the proper keywords.
Search Engine Marketing has many names such as PPC or pay per click. Using SEM properly will put your ad at the very top of the Google search results within minutes. It allows you to target those who are actively searching for your products or services.
Social marketing is similiar to traditional marketing but it’s delivered in a social media environment such as Facebook or Instagram. Delivering your message on social media where your audience has gathered with family and friends is highly trustworthy.
Email marketing is just like direct mail marketing but is delivered electronically to the prospects email address. It’s a highly effective way to build a relationship with your prospect. A good email marketing program is sent mulitple times and on certain days and times.
Geofencing is the practice of using global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary. Then, once this “virtual barrier” is established, the administrator can set up triggers that send a text message, email alert, or app notification when a mobile device enters (or exits) the specified area.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.