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The ability to share photos, opinions, events, etc in real-time has transformed the way we live and, also, the way we do business. Retailers who use social media as an integral part of their marketing strategy usually see measurable results. But the key to successful social media is to not treat it as an extra appendage but to treat it with the same care, respect, and attention you do all of your marketing efforts.
The top 5 social media platforms are:
One of the biggest mistakes retailers make is to open up accounts on every social media platform they think is relevant and then leave them alone with no activity. Having an account with any of the social media platforms does not mean your business is into social media any more than owning golf clubs makes you ready for the PGA. In fact, social media users are turned off by the retailer who opens accounts and does not engage with clients and the public and consequently become labeled a pretender.
The reality is, it is better to not have a social media icon on your website if you are not going to actively engage with it—and actively means on a daily basis.
Another thing to consider is that the most commonly-shared content on social media is an image. So, always include an image with your posts. This will dramatically increase your chances that one of your followers will share the post with their network. While building up a large network of followers is great, ultimately what you want is to have your followers—no matter how many you have—share what you’re posting with their network, and those people will share your post with their followers, and so on.
This is the new form of “word of mouth” and it’s what people mean when they say a post went “viral.”
We developed a series of short, 15-second web videos and showcased them on Facebook with a campaign targeted to those likely to buy a hot tub. Sales were exceptional at a very low cost per sale!
This campaign drove traffic to a e-commerce website that sells steaks and other meats. Traffic dramatically increased during the length of the campaign.
This campaign drove massive amounts of traffic and sales to the company that specializes in handcrafted mattresses.